TP-Link opens first Mindanao concept store at Gaisano Mall of Davao

TP-Link Philippines has opened its first concept store in Mindanao at Gaisano Mall of Davao in Davao City, according to Mindanao Times. The store opened on Nov. 6, 2026.

The Davao branch is the company's second concept store in the country. It sells TP-Link's networking and smart home products, including Wi-Fi routers and home security and surveillance devices. The company's newer hardware includes its Wi-Fi 8 and Wi-Fi 7 series and its Tapo line of smart home devices, which are also available through TP-Link's official website.

In his opening remarks, TP-Link Philippines country manager Ben Chen called the launch "a milestone" and said it reflects the company's aim of making reliable connectivity and smart home technology more accessible to Filipinos. Chen said the company plans to open more physical stores in the Philippines. He described the Davao branch as an effective way to improve its retail business and a chance for its stores to innovate.

Mikrocell CEO Johnny Ong also attended the launch. He said the opening represents a commitment to growth and to exploring new opportunities, and he thanked TP-Link for its trust and continued partnership.

TP-Link was founded in 1996 in Shenzhen, China. It makes networking devices and smart home electronics and says it has served more than 1.7 billion users in over 170 countries. Mindanao Times reported that the International Data Corporation (IDC) ranks the company as the world's leading provider of Wi-Fi and WLAN products.