Tourism Promotions Board reports PHP 1.9B in sales leads from Bangkok MICE trade show

The Tourism Promotions Board (TPB) Philippines generated roughly PHP 1.9 billion in sales leads at the 34th Incentive Travel & Conventions, Meetings Asia (IT&CMA) 2026 in Bangkok, Thailand, according to Mindanao Times. The figure is PHP 218.2 million higher than last year's PHP 1.7 billion.

The trade show ran from September 22 to 24 at the Bangkok Convention Centre at CentralWorld. TPB brought its biggest delegation so far, with 31 representatives from 23 private-sector co-exhibitors. These included hotels, luxury resorts, destination management companies and convention venues.

The Philippine Pavilion featured displays of Bohol and Palawan and a coffee counter serving local Philippine blends. It hosted business-to-business meetings with buyers and trade representatives from markets in Asia, Europe, Australia, Africa and the Americas. Those meetings produced the reported sales leads. The board said the growth reflects global confidence in the country's ability to host meetings, incentives, conventions and exhibitions (MICE) events.

TPB Chief Operating Officer Maria Margarita Montemayor Nograles described the agency's role as connecting local sellers with global buyers. "As the public sector, our role is to connect local sellers with global buyers," she said. She added that taking part in IT&CMA shows the board's commitment to helping industry partners grow.

The board said it will continue running global marketing strategies and trade missions for the rest of the year. The aim is to keep the Philippines positioned as a global MICE hub.