Steven Soderbergh Teams With British Arthouse Chain Everyman, Singani 63 on ‘A Man Under the Influence’ London Screening Series (EXCLUSIVE)
Steven Soderbergh is creating what he hopes will be a heady cocktail by mixing two of his greatest passions: mind-altering movies and Bolivian brandy brand Singani 63. Over the course of 63 days, from Sept. 3 through Oct. 30, Singani 63 and British arthouse movie theater chain Ev
This collaboration between Steven Soderbergh, Singani 63, and Everyman is a unique blend of film and spirits that will likely appeal to cinephiles and fans of independent cinema. By teaming up with a British arthouse chain like Everyman, Soderbergh is able to tap into a dedicated audience that appreciates avant-garde and thought-provoking films. The fact that the screenings will be paired with Singani 63, a Bolivian brandy, adds an extra layer of sophistication and exclusivity to the event.
The 63-day duration of the screening series is also noteworthy, as it allows for a diverse range of films to be showcased, potentially including some of Soderbergh's own works. Given his reputation for experimenting with narrative structures and pushing boundaries in his films, it's likely that the series will feature a mix of classic and contemporary movies that challenge and subvert audience expectations. For industry watchers, this partnership raises interesting questions about the future of film exhibition and the role of brands in supporting artistic endeavors.
As the screening series gets underway, it will be worth watching to see how audiences respond to this innovative programming and whether it inspires other filmmakers and brands to explore similar collaborations. With the London film scene being one of the most vibrant and eclectic in the world, this series has the potential to generate significant buzz and attract attention from film enthusiasts and industry professionals alike. Keep an eye on how this project evolves and whether it sets a new precedent for film-brandy partnerships in the future.
Originally reported by variety.com. DavaoNews adds analysis for culture, style & media readers.