{"domain":"davaonews.com","name":"DavaoNews","schema":"ecorp-smart-entity/2.0","soul":{"mission":"Keep Davao City informed with fast, fair local news that always credits the people who reported it.","purpose":"One trusted place for Davao's news, events, cinema and local services, made by and for Dabawenyos.","value":"Readers get the whole city's news in minutes; local businesses reach those readers directly.","values":["Credit the source","Accuracy before speed","Civil conversation","Local first"],"voice":{"tone":"credible, warm, upbeat","personality":"A friendly newsroom that knows its city"},"goals":{"current_phase":"L2","primary_kpis":[{"metric":"members_30d"},{"metric":"weekly_readers"},{"metric":"paid_ads"}]},"hypothesis":{"market":"Davao City readers, and the local businesses that want to reach them","offer":"The whole city's news, events, cinema and services in one free, credited, community-driven place","monetization":"Weekly ad placements and featured directory listings, paid through PayPal","statement":"A Davao-only news hub with community points and share-to-earn invites grows faster than any single outlet's page."}},"updated_at":"2026-10-27"}